Pink October: Ariel Sheney steps up after the personal ordeal of his wife's death

Ariel Sheney is taking part in the Pink October campaign to raise awareness among women and young people about breast and cervical cancer. His commitment is rooted in his wife Nadiya Sabeh’s battle with the disease, an experience he described in a video posted on social media. While preparing for his upcoming concert, the singer set aside some of his preparations to support awareness efforts and encourage screening.