Reading isn’t dying — it’s changing

In recent years, book sales have been driven by social media platforms like BookTok and Bookstagram, leading to a renewed interest in Russian literature and significant growth in genres like romantasy and science fiction. Audiobooks are growing at an annual rate of 20-26% and have overtaken ebooks. Independent bookstores are thriving by diversifying their offerings, while the popularity of vintage books and writing in journals is also on the rise.