Facebook partners with Funke Akindele to promote Nigerian storytelling

Facebook has partnered with Nollywood filmmaker and actor Funke Akindele to promote Nigerian storytelling at the London and Lagos premieres of her new film, The Four. Meta says the collaboration will bring creators, celebrities and audiences together and showcase how Facebook helps creators reach fans, build communities and earn money from original content. Akindele said the partnership would help bring African cinema to wider global audiences. Creator-hosted spaces at both premieres will spotlight Nigerian creators at home and in the diaspora and how they use Facebook to share Nigerian culture.