Yas recognized with three accolades at the Transform Awards MEA 2026

Yas Group received three awards at the Transform Awards MEA 2026 in Dubai on September 28, 2026. The awards included Gold for Best Brand Consolidation, Gold for Best Visual Identity in the Technology, Media and Telecommunications Sector, and Silver for Best Localization of an International Brand. These awards recognize the launch of Yas in November 2024, when the group unified its mobile operators in Madagascar, Comoros, Senegal, Togo, and Tanzania under a single brand. Hassan Jaber and Hassanein Hiridjee praised their teams for creating a strong pan-African identity tailored to local markets.