Adidas faces boycott over amputee campaign featuring Israeli soldier

Author: aljazeera.comPublished on: September 7, 2026Country: Israel

Politics

Adidas is facing calls for a boycott following the launch of a campaign featuring a former Israeli soldier who is an amputee. The campaign has sparked backlash due to the context of the Israeli-Palestinian conflict. Critics emphasize that featuring an Israeli soldier in this campaign is insensitive, especially in light of recent tragic events in Gaza.

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