Airtel Money bets on low fees against M-Pesa as market matures

Airtel Money Kenya, a subsidiary of Airtel, is signaling a price war with Safaricom’s M-Pesa to expand its market share due to market saturation. As of June 2026, M-Pesa held 88.8% of mobile subscriptions in Kenya, compared to 11.1% for Airtel Money, out of a total of 54 million subscriptions. The company aims to attract more users by offering lower fees. Competition is intensifying as the market matures.