Analysis: Here’s why MelBet chose Suspect 95 as the new ambassador in Côte d'Ivoire

On September 10, 2026, MelBet announced the appointment of Ivorian rapper Suspect 95 as the brand's new ambassador in Côte d'Ivoire. This choice is based on the artist's influence with the public, his ability to create trends, and his image of success and ambition. Suspect 95 will become the face of MelBet's advertising campaigns in Côte d'Ivoire, reinforcing the brand's desire to partner with a personality strongly identified by the public.