Bud FC Fan Festival 2026: Budweiser brings the World Cup atmosphere to Abidjan like you were there

On June 4, 2026, Budweiser launched the Bud FC Fan Festival 2026 in Abidjan, Ivory Coast, during a press conference. The festival will run from June 11 to July 19 at Playce Palmeraie, featuring live match broadcasts, DJ animations, gaming competitions, concerts, and digital experiences. Nina Ombang, Country Director of AB InBev, emphasized that the event recreates the stadium atmosphere to let Ivorians feel as if they are in the host countries (USA, Canada, Mexico). Julien Zayro, Commercial and Marketing Director of Solibra, explained that Playce Palmeraie was chosen for its proximity to the target audience.