Case of stronger future for coffee - The EastAfrican

The coffee sector needs to focus on productive and resilient farms, adopting innovation, risk management, and technology to stabilize production. Transparent markets and access to real-time information are crucial to reduce uncertainty and enable producers and governments to adapt quickly. Opportunities also exist to add value by improving quality, processing locally, and developing branding and certifications to access higher-value markets. International cooperation, innovation, and investment are essential to make the sector more productive, competitive, resilient, and sustainable.