« Caviar »: When a Luxury Product Becomes a Label for Wealthy Women on Social Media

The term « Caviar », originally referring to a luxury food made from fish eggs, has become a label for wealthy, independent women on social media in Senegal. Mame Ndiaye Savon, a businesswoman and entrepreneur, exemplifies this trend by showcasing her success and lifestyle, proudly claiming the « Caviar » identity. The word now symbolizes financial success, luxury, and independence, especially among women who embrace their affluent way of life. This expression's popularity reflects a new way of celebrating female achievement in modern Senegalese society.