Content Creation in Benin: What Captivates Massively on TikTok, Facebook, and Instagram

In Benin, social media platforms like TikTok, Facebook, and Instagram are heavily used for entertainment, community solidarity, and economic opportunities. TikTok has become the main space for visual creation, where humor, dance challenges, and local culture generate high engagement, especially with satirical videos and dance performances. Facebook remains a central platform for information, debates, and local commerce, with posts, videos, and live broadcasts. Youth and working adults consume these contents intensively from morning to night.