Customer experience core to business strategy - Business Daily

A Kenyan company recently implemented an experiential marketing strategy by placing products at key commuter hubs in Nairobi, such as Sarit Centre, Kenyatta Hospital, and St. Austin’s Lavington. This allowed the public to interact directly with the technology, increasing local awareness and customer loyalty. The approach complements traditional marketing methods by providing immersive, physical experiences that influence consumer behavior positively. Studies indicate that experiential marketing fosters satisfaction and loyalty, enhancing overall engagement.