Eurovision: Why does the UK keep getting it wrong?

The UK once again failed at Eurovision, finishing last with one point for the song 'Eins, Zwei, Drei' by Look Mum No Computer, aka Sam Battle. This marks the third time since 2020 that the UK has ended up at the bottom of the table, having made the top 10 only once since 2010. Despite an energetic and original performance, the European public and juries were not convinced by the song, which was described as 'Marmite' – you either love it or hate it.