FG targets $100bn tourism, creative economy with 'Ember To Remember 2026' national season

The Federal Ministry of Art, Culture, Tourism and the Creative Economy launched the national season 'Ember to Remember 2026', running from September to December. Minister Hannatu Musa Musawa emphasized the importance of creating an ecosystem to unlock Nigeria's $100 billion tourism and creative economy potential. She also encouraged the private sector to play a key role in this transformation, while the government will provide an enabling environment through policies and infrastructure.