Florida Crash: Successful Entrepreneur Adam Robinson and His Family Among Nine Dead

Adam Robinson, founder of Austin-based software companies Retention.com and RB2B, died with his wife, Helen Sharp, and their two children when a Learjet 60 crashed in Greenacres, Florida, on November 1, 2026. All nine people aboard, including both pilots and 20-year-old copilot Nathalia Gadelha, were killed. The plane was flying from Austin to the Bahamas and crashed onto a road at about 1 p.m. local time; the NTSB has opened an investigation. Robinson, 44, said RB2B reached $5 million in annual recurring revenue in 13 months and that Retention.com exceeded $20 million.