From a Stellenbosch dorm to UK shelves: How lifestyle brand FOM went global

Author: Paul HermanPublished on: June 7, 2026Country: South Africa

Society & Lifestyle

Lifestyle brand FOM, started in a dorm room at Stellenbosch University in South Africa, has expanded to retail shelves in the United Kingdom. The company grew rapidly from a small student project into an internationally recognized brand. The founder leveraged design and quality to attract British consumers.

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