Heineken Côte d'Ivoire brought Ivorian fans together around the UEFA Champions League

Heineken Côte d'Ivoire launched the campaign 'Les fans ont plus d’amis' to bring fans together around the UEFA Champions League, which the brand has sponsored for 30 years. Activations took place in Abidjan, San Pedro, and Yamoussoukro, featuring match screenings and entertainment. The highlight was the final on May 30, 2026 at the Parc des Expositions in Abidjan, where Paris Saint-Germain beat Arsenal Football Club. Thousands of people, including Minister of Sports Adjé Silas Metch and celebrities, attended the event, followed by an afterparty with Roseline Layo, Mix Premier, Locko, and Meiway.