How three Ivorian firms are competing with global brands

Author: AbdulHadi HeribaPublished on: July 17, 2026Country: Ivory Coast

Business & EconomyWorld / International

How three Ivorian firms are competing with global brands

Three Ivorian firms – Petro Ivoire, Djamo, and Kaira Holding – are successfully competing with international brands in fuel distribution, digital banking, and cosmetics. Petro Ivoire, founded in 1994, now holds 15% of Ivory Coast's fuel market, behind TotalEnergies and Shell. CEO Sébastien Kadio-Morokro says local ownership enables faster decision-making. These companies leverage market knowledge and investment to grow.

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