Kinshasa: Artificial Intelligence Becomes Essential in Digital Communication and Advertising

In Kinshasa, artificial intelligence (AI) is becoming a key tool in digital communication and advertising, with professionals using generative AI tools to create visuals, edit videos, and prepare campaigns. These technologies help increase productivity by completing technical tasks faster, allowing more focus on strategic thinking and creativity. However, some graphic designers emphasize the importance of human intervention to maintain originality and artistic quality, highlighting the challenge for young professionals to adapt to this digital revolution.