Kipchoge pick-ups earn Isuzu Sh1.5bn sales

Isuzu East Africa booked revenues of Sh1.49 billion from the sale of 159 units of the Kipchoge Limited Edition D-Max pick-up, whose production has ended after 40 months. These pick-ups, priced at a premium of Sh9.4 million, honor Eliud Kipchoge, the marathon runner who has inspired millions. The company has reached its sales target and aims to increase its brand visibility in the commercial vehicle segment.