Moonshot 2026: ‘Africa must move from content creation to value capture,’ says Juliet Ehimuan

At Moonshot 2026, Juliet Ehimuan, founder of Beyond Limits and former Google West Africa director, urged African creatives and technology entrepreneurs to build sustainable businesses rather than focus only on producing content. She said Africa’s creative economy accounts for less than 2% of GDP and called on creators to own the intellectual property behind their work so they can generate multiple revenue streams. Ehimuan identified three priorities: developing AI capabilities, building and owning valuable assets, and creating businesses that can reach wider markets.