Morocco: Beer Sales Surge with the 2026 World Cup

The Moroccan beer market experienced significant growth in the second quarter of 2026, with a consolidated revenue of 915 million dirhams, up 9.8% year-on-year. This increase is attributed to the recovery of local brand sales, particularly Flag Spéciale Gold and Casablanca, as well as the commercial impact of the World Cup. For the first half of the year, the consolidated revenue of the Société des Boissons du Maroc reached 1.234 billion dirhams, marking a 4.2% increase compared to 2025.