Portugal: Cristiano Ronaldo’s departure will not be as dramatic as expected

Cristiano Ronaldo announced on November 5, 2026, that he was retiring from international football at age 41, after making 234 appearances and scoring 146 goals for Portugal. His departure raised concerns about a loss of commercial revenue for the Portuguese Football Federation, but its main sponsorship deals, worth about €56 million a year, remain in place until 2030. Initial reports cited by Foot Mercato and O Jogo suggest the financial impact will be limited, with shirt sales expected to be the main commercial effect.