Small firms get Meta AI agent to help sell goods

Meta is rolling out AI-powered 'Business Agents' globally for small and medium-sized businesses on WhatsApp, Instagram, and Facebook. These agents can answer customer questions, recommend products, negotiate prices, and book appointments. The service is currently free but will soon be placed behind a paid subscription under Meta One, with monthly prices ranging from $7.99 to $49.99. AI agents leverage large language models and can access business catalogs to perform complex tasks with minimal human intervention.