'Market walls’ fall as corporates bow to antitrust rules

The Competition Authority of Kenya (CAK) has directed East African Breweries Plc (EABL) to open its fridges to rival brands following the sale of a 65 percent stake by Diageo to Asahi Group for Sh304.6 billion. This decision aims to ensure fair access to products for consumers and maintain competition in the market. The CAK stipulated that 20 percent of the refrigeration space must be reserved for non-EABL or Asahi branded products in retail outlets, except in certain high-end establishments.