Tailors cash in as Kenyans embrace bespoke suits

An increasing number of Kenyan tailors, including Nairobi-based businesses like SAO Sartorial and Logical City, are offering bespoke suits, competing with ready-made options that are quicker and cheaper. Customers are willing to pay more for garments tailored to their measurements, fabric, and design preferences. This trend indicates a growing market for custom-made suits in Kenya, where quality and personalization outweigh price considerations.