The CEO Who Sees Life as One Big Adventure

Author: Eddy AshioyaPublished on: October 18, 2026Country: Kenya
Society & Lifestyle
The CEO Who Sees Life as One Big Adventure

Tom Mason, CEO of the Pharo Foundation, sums up his outlook with the motto, “Cover the world, before it covers you.” Frustrated by how short life is and how vast the world is, he has ridden across Namibia’s Skeleton Coast, travelled by road from South Africa to Kenya, and sailed from Cape Town to Brazil. The profile describes his pessimistic streak and bouts of imposter syndrome, which he counters with new adventures. Although he has slowed down, Mason remains driven by an enduring, insatiable love of adventure.

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