Twyg urges African designers to build on local craft and materials

African fashion designers are seeking to build sustainable businesses while preserving traditional craftsmanship and local practices that have shaped the continent's fashion industry. Twyg director Jackie May believes Africa is already a leader in sustainable fashion due to its slow, decentralized approach, but warns against adopting industrial practices that could harm the environment. The eighth Twyg Sustainable Fashion Awards emphasizes artisanal fashion and African designers, with the Pan-African Award in its second year. May emphasizes supporting artisanal practices to preserve African cultural history through fashion.