United States: Thiam Baabel, the Senegalese-made laughter crossing the Atlantic

Serigne Fallou Thiam, known as Thiam Baabel, is a 23-year-old content creator who gained recognition in Senegal from the United States after launching his digital videos in 2024. His humor focuses on everyday life, using self-deprecating sketches, relatable characters, and collaborations with artists like Wally Seck, Jahman X-Press, Ngaaka Blindé, Rèma, and the band Safari. He also produces content with national football players, especially Ismaïla Sarr, and has transitioned to more sophisticated formats with cinematic staging, maintaining close interaction with his audience. His growing fame has led to notable collaborations in the music and sports sectors, establishing him as a prominent online entertainer.