Ufuoma Okonoko unveils digital strategy to unlock billions for Nigeria’s creative sector

Ufuoma Okonoko, chief operating officer of Atlantic World Digital Communications and professionally known as Angel Ufuoma, has unveiled a strategy to generate international revenue for Nigeria’s creative industries. Her US-based platform, Blaze Channel, launched in 2018 after a decade of development, distributes and monetises Nigerian films while introducing overseas audiences to products such as fashion, music, food and crafts. Okonoko says the model could also promote tourism and attract investment; the platform has more than 2,000 subscribers and is seeking capital to acquire more film distribution rights and boost marketing.