Promotion of Ivorian cocoa internationally: Bruno Koné relies on Simon Adingra from Ajax Amsterdam

During his visit to Amsterdam for the 82nd meeting of the Common Fund for Commodities Board, Minister Bruno Nabagné Koné met with Simon Adingra, an Ivorian international playing for Ajax. They discussed promoting Ivorian cocoa in international markets and creating a network of volunteer ambassadors to enhance its visibility. Adingra was selected for this initiative due to his influence in a city that is key to the global cocoa trade.