What Amazon, Coca-Cola, and Nike Get Right About Belief

Author: akintayo eribakePublished on: September 16, 2026Country: United States

Business & Economy

What Amazon, Coca-Cola, and Nike Get Right About Belief

The book 'The Fascination Factor' by André Martin and Mark Fitzloff examines how companies like Amazon, Coca-Cola, and Nike maintain employee engagement. Amazon focuses on a culture of operational obsession, while Coca-Cola relies on myths and rituals to convey its values. These companies illustrate how belief and commitment can be cultivated in different ways.

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