Audiovisual Media: A+ CEO Urges Media Outlets to Move Beyond the Social Media Model

Author: Salimata BANCEPublished on: October 19, 2026Country: Côte d’Ivoire

Business & Economy

Audiovisual Media: A+ CEO Urges Media Outlets to Move Beyond the Social Media Model

Michel Mutombo-Cartier, CEO of the A+ channels, urged media companies to make digital platforms a genuine source of revenue at the second edition of Private Talk in Abidjan on October 19, 2026. He said that posting programme clips on social media without a commercial strategy amounts to supplying content to platforms for free. Digital monetization, he argued, should be considered from the writing stage of a programme. He also announced that Canal+ Group’s MANCALA studios in Abidjan would be made available to independent producers.

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