2026 World Cup: Lego's Big Move with Mbappé, Cristiano Ronaldo, Messi, and Vinicius Jr

Lego launched an advertising campaign to promote its 2026 World Cup collection, featuring Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinícius Júnior as figurines. The ad generated 180 million views in one day, but doubts remain about the players' physical presence during filming. The figurines are now on sale, with the World Cup trophy priced at 179 euros. Despite questions about the production, the campaign successfully achieved massive visibility.