Meta backtracks on AI-image feature for Instagram due to privacy backlash

Author: aljazeera.comPublished on: July 11, 2026Country: United States

Technology

Meta backtracks on AI-image feature for Instagram due to privacy backlash

Meta rolled back its 'Muse Image' AI feature for Instagram after widespread backlash over privacy and consent. The tool let users generate AI images of people by '@mentioning' public Instagram accounts. The negative reaction forced Meta to admit it 'missed the mark.'

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