Sportswear traders cash in on Kenyan’s new fitness craze

In Kenya, the fitness culture is rapidly growing, leading to increased demand for running shoes and sportswear. Caroline Njeri, owner of Gerry Running Shoes, reports monthly sales of 20 to 50 pairs around marathons. Multinational brands like Nike and Adidas are strengthening their presence in Nairobi, while local retailers, such as Benson Muchiri of BND Fashion and Fitwear, are increasing their imports to meet the rising demand.