Liverpool change shirt sponsor for first time since 2010

Liverpool announced a five-year partnership with Turkish Airlines, which will become their main shirt sponsor starting from the 2027-28 season, ending Standard Chartered's 17-year tenure. Although the financial terms were not disclosed, media reports estimate the deal's value at over £300 million. Turkish Airlines will feature on the shirts of Liverpool's men's, women's, and Academy teams, marking a new commercial era for the club.