How to make Congolese rumba a real cultural and economic industry?

The article explores how Congolese rumba, recognized by UNESCO as intangible cultural heritage, can become an economic driver. Serge Kayembe Mwadiamvita, a cultural operator, highlighted the international success of Congolese artists, including sold-out concerts and millions of digital views, but stressed the need to turn this into a real economic lever. Listeners suggested harmonizing legal frameworks, respecting artists' rights, professionalizing the sector, providing modern training, promoting young talent, and enforcing existing laws to generate revenue and jobs.