Messi, Ronaldo, Mbappé, Vinicius: The LEGO Ad That Ignites Social Media (video)

LEGO launched an advertising campaign featuring Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinicius Jr ahead of the 2026 World Cup. In a thirty-second video, the four stars attempt to place their figurines on top of a brick replica of the World Cup. The ad quickly surpassed four million 'likes' on Instagram within just three hours, showcasing its immediate success. LEGO also offers a series of figurines representing the players, allowing fans to revisit key moments from their careers.