Dangote named Africa’s most admired brand for 8th consecutive year

Dangote Industries Limited has been named Africa's most admired brand for the eighth consecutive year at the Brand Africa 100 rankings unveiled in Addis Ababa. The survey covered 30 countries representing over 85% of the continent's population and economic output. Dangote topped aided recall ahead of MTN and Vodacom, and ranked second in spontaneous recall behind MTN. The Group was also recognized as the No. 1 African Brand Contributing to a Better Africa, ahead of MTN, DStv, Shoprite/Checkers, and Trade Kings.