How Kenyan celebrities are turning faces into fortunes

Actress Sarah Hassan views her image as a valuable asset, capable of earning her over Sh700,000 per advertising campaign. This trend is becoming common among Kenyan celebrities, who are increasingly protective of their reputations, realizing that their fame can be treated as intellectual property. Recent cases, such as that of singer Hellen Muthoni, illustrate this shift as she fights to protect her image from unauthorized use.