Low spending: Manufacturers shun dealers, now deal directly with consumers

The ongoing decline in consumer spending has led suppliers to sell directly to retailers and end users, bypassing wholesalers. Suppliers, particularly in the aesthetic sector, are using influencers to promote their products online, harming wholesalers and retailers. Sellers like Mrs. Omolara Fatoye and Mrs. Aminat Shuaibu report losses faced by wholesalers, with some being forced to diversify their businesses to avoid losses.