A balanced outcome policy needed for nicotine alternatives

In 2025, public policy regarding nicotine pouches in North America revealed a stark divergence. In Canada, nicotine pouches face strict regulations that make access more difficult than traditional cigarettes, while in the US, Health Secretary Robert F. Kennedy Jr. described them as one of the safest ways to consume nicotine. Kenya's Tobacco Control (Amendment) Bill, 2024, appears to follow Canada's restrictive model, aiming to limit access to nicotine pouches despite evidence suggesting they pose minimal harm compared to combustible tobacco.