Africa: sports betting, between opportunities and excesses [Business Africa]

The African sports betting market, estimated at $1.85 billion in 2024, is expected to exceed $3.6 billion by 2029. Nearly 400 million Africans bet regularly, including 100 million on legal platforms, and 94% of players use their smartphones. Nigeria is the leading market on the continent, followed by South Africa, Kenya, Uganda, Tanzania, and Ghana. This growth raises debates about player protection and combating addiction.