Africa: Tobacco Harm Reduction in Action - What PMI's 2025 Value Report Signals for Low and Middle-Income Countries

Philip Morris International's 2025 Value Report reveals that 43.5 million adults use smokefree products across 106 markets, with over half being low and middle-income countries. These products generated USD 16.9 billion in net revenues, accounting for 41.5% of PMI's total revenues. The report also emphasizes the importance of youth access prevention programs, covering 98% of PMI's shipment volume.