African Media Must Move Beyond Clicks: Trust, Influence Redefine Digital Performance in Ranked 2026 Report

Africa's digital media industry must reduce its reliance on traffic metrics and prioritize trust, credibility, and influence as new performance drivers. The RANKED 2026 Report, launched in Lagos, analyzes digital news media performance across 13 African countries, including Nigeria, Ghana, and South Africa. Keni Akintoye, CEO of KT Communication, emphasized that content consumption is evolving, making traffic an obsolete measure of relevance.