Communication and Creative Industries: A'SALFO demonstrates how art can become a powerful brand

On June 3, 2026, the 6th edition of 'Causerie entre Communicants' was held at Restaurant Empreinte Lounge in Angré, with Traoré Salif known as A'SALFO as the guest. The artist, leader of Magic System and CEO of Gaou Productions, explained how art can be a brand-building tool, using his own journey from Anoumabo to international fame. He emphasized that music allowed him to promote his brands Magic System and Gaou Productions beyond Ivorian borders, and mentioned meetings with several French presidents.