Cosmeticorexia: How girls are falling down a skincare rabbit hole

Author: Ruth CleggPublished on: June 7, 2026Country: United Kingdom

Society & Lifestyle

Cosmeticorexia: How girls are falling down a skincare rabbit hole

Ellie-May, now 13, started posting skincare routine videos on TikTok at age 8. Her family earns over £50,000 a year from her sponsored content across Facebook, TikTok, YouTube and Snapchat. Many girls, some as young as 3 or 4, use sophisticated anti-aging products and act as brand ambassadors for companies like Bubble, Drunk Elephant and P. Louise. Health experts are concerned about this trend.

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