Creams, lasers and limits: inside the stretch mark treatment boom

Three in five women have stretch marks, often caused by rapid skin expansion due to weight fluctuations. While they pose no health risk, these marks can affect self-esteem, especially in the age of social media. Topical treatments, although popular and affordable, are only effective in the early stages of stretch marks. Recommended ingredients include tretinoin, centella asiatica, and hyaluronic acid, which have shown clinical effectiveness.