Nigeria: Making Health Go Viral, The Aproko Way

Dr Chinonso Egemba, a former pap seller in Surulere, now uses social media to share health information in an engaging and accessible way. He emphasizes that grabbing attention online relies on familiar and impactful hooks, such as linking common ailments to serious conditions. His personal experience of losing a patient to a preventable stroke motivated him to make medical information understandable and available through WhatsApp broadcasts and social media. He notes that doctors are rarely present in these spaces, where traditional remedies and non-professional advice circulate.